Sierra Leone’s top music stars, comedians and other entertainers took to the streets on Monday with the Sierra Leone Road Transport Authority in a sensitization drive on road safety, and to also celebrate the road safety corps known as Traffic Wardens.
While in the streets parading, Philka Tenneh Kamara, better known as ‘Empress Pee’ posted a picture of herself in a Road Safety officer uniform with a caption reading: “THE SIERRA LEONE ROAD SAFETY AUTHORITY MONDAY CELEBRITY CORPS CONCEPT.”
The Monday celebrity corps is an initiative developed by the Sierra Leone Road Safety Authority (SLRSA) as part of an effort to execute its mandate to maintain and control road traffic and minimize road traffic accidents.
The Monday celebrity corps concepts will feature celebrities in the entertainment industry in Sierra Leone. In every phase/episode of the project, celebrities will be randomly selected and the first episode (episode 1) will feature two of Sierra Leone’s finest male and female musicians- Markmuday and Empress P.
The first episode (Episode 1) was due Monday, 30th November 2020. The two mentioned celebrities will be up in full gear as SLRSA Corps and will perform the functions of traffic wardens in major streets across Freetown. This will be followed by road traffic sensitization through various platforms that will ensure the quick transmission of their message to the general public within the shortest possible time.
The objective is to give massive support and boost to the road traffic sector in their fight to reduce road traffic accidents in the country.
Statistics have shown that festive seasons are periods when SLRA records the highest number of road traffic accidents and being that we have already entered the festive period of this year 2020, makes the project timely and laudable.
Celebrities are people that are followed across the globe and they usually have a wide range of followers and supporters who emulate their lifestyle and will always follow their instructions and advice because of the special love they hold for them. That makes the essence of using celebrities in this fight.
The project is being exclusively implemented by the SLRSA in partnership with Diamond Line Entertainment SL Ltd, which on Monday saw Empress Pee, MAKMUDAY, Sana Gbingbin and other entertainers in a motorcade celebrating road safety officers and telling people about road safety precautions.
Sana Gbingbin, one of Sierra Leone’s top comedians told that he was happy to be part of the project as it is a way contributing to saving lives, especially as we are in December when road accidents are common.by