Introducing S/Leonean Fashion Influencer: Alpha “Sb Dapper” Sarjoh

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‘Sb Dapper’ group of male fashion influencers is the brainchild of Alpha Sarjoh, who is also the pioneer of the fashion career carrying his nickname, ‘Sb Dapper’ from Sierra Leone, based in the United States of America. His signature modelling features a mix of designer labels and self-inspired African print styles.

Alpha Sarjoh started what has become a career and that has given him the fashion influencer mentorship title in 2013 with a humble clothing line labelled ‘Sb Wear;’ designing bow ties and neckties. But ‘Sb Wear’ was short-lived and phased out after just three years of existence caused by drastic sales depletion. However, this disappointment bred another appointment as Alpha Sarjoh came up with a rebranding idea which is the Sb Dapper persona.

Alpha Sarjoh’s entry into the world of fashion came about like much other-from necessity. It started like this: He had somewhere to go but had nothing to wear that could match up with a poor boy. What he did next was put his creativity to play and ended up devising his own looks. When he finally came open to display his self-designed outfit, it gave a pleasant surprise to people.

“Being a fashion influencer doesn’t come cheap; so I spend some amount of my earnings to upkeep my personal style and I believe it’s a worthwhile investment,” he says; and with a growing fan base, he can create trends to influence the buying decisions of his followers.

He has been booked as a brand influencer both locally and internationally by a number of brands, including ‘Barbasol Shaving,’ ‘Colours’ men’s shoes/boots, and Muminis Fashion Empire. He says he is in talks to carve out a relationship with a Paris brand known as


On June 27, 2020, Sb Dapper was nominated for the International Fashion Influencer of The Year in the Odartey Style and Fashion Awards (OSFA) 2021 in Ghana. This award celebrates Africans in the world of fashion. He has high hopes of winning.

Fashion influencers such as Sb Dapper do not imitate to keep up but favouring the ‘be true to himself’ angle and focus on uniqueness. In deciding what to wear, Sb Dapper follows one rule: If it looks good on him no matter the colour, he will wear it. This is why he believes he has a large following from fellow Sierra Leoneans.

About ‘Sb Dapper’

‘Sb Dapper’ was born and bred in Sierra Leone and attended St. Edwards Secondary School. He could not attempt his final year of school examinations because of poverty; his parents couldn’t just afford it and at the height of the rebel incursion, he had to flee; and with his family migrated to the USA on April 26th 2000, where he continued his education at Rasmussen College. He is a father of three;-two girls and a boy

He is planning on launching his clothing line, designer labels and African textiles of the 70s unto to 2000 in between. In the future, Sb Dapper wants to open an academy to mentor, teach up and coming, fashion influencers.

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